Courtesy: UMass News and Media - Contact: Janet Lathrop 413/545-0444
Predictors of Climate Change Awareness and Risk Perception Vary Around the Globe
UMass Amherst researcher and colleagues identify nation-specific differences
AMHERST, Mass. – Using data from the largest cross-sectional survey of climate change perceptions ever conducted, researchers writing in Nature Climate Change today report the first global assessment of factors underlying climate change awareness and risk perception. They say results indicate that to be most effective, climate-related messages must be tailored to public awareness and perceptions specific to each nation.
Co-author Anthony Leiserowitz, director of the Yale Project on Climate Change Communication (YPCCC), says, “Overall, we find that about 40 percent of adults worldwide have never heard of climate change. This rises to more than 65 percent in some developing countries, like Egypt, Bangladesh and India. There is still a critical need for basic climate literacy in many countries.”
Ezra Markowitz at the University of Massachusetts Amherst, with Tien Ming Lee of Columbia University, Anthony...