“The $52 million Design Building is believed to be the first of its size in the U.S. to feature an innovative wood system known as cross-laminated timber, or CLTs, which are used as part of a composite wood-concrete floor assembly.

When the structure is complete in 2017 it will provide major ammunition for proponents of modern wood construction who are quick to note that CLT slabs make the 2x4s in your house look like toothpicks.

It will be to wood what the Home Insurance Building was to steel. “The UMass Design Building will act as an ambassador,” Malczyk, who is consulting on the project, said. “People will be able to walk in the building and have this moment where they realize ‘Wow, wood doesn’t have to be like in our houses.’”